Turkish olive oil prices in Jordan 2025: Extra virgin, citrus comparison

Turkish Olive Oil Prices in Jordan 2025: Extra Virgin or Citrus-Flavored? Awareness of healthy eating is growing daily in Jordan, and with this change, olive oil consumption is also experiencing a significant increase. Turkish olive oil, in particular, is becoming increasingly popular due to its quality, brand trust, and cultural ties to Turkey. In 2025, this product is solidifying its place in both home and professional kitchens. So, how did Turkish olive oil prices shape in Jordan this year? What are the differences between extra virgin and citrus-flavored varieties? Which do consumers prefer and why? It's all explained here in a fluent manner. Extra Virgin Olive Oil: A Trusted Companion for Daily LifeThe best-selling and most trusted category in Jordan remains extra virgin (extra delicate) Turkish olive oil. This product is obtained by cold-pressing first-harvest olives, has low acidity, and maintains its natural freshness. It's ideal for salads, meals, and even with sliced bread. As of 2025, a 500ml bottle of high-quality Turkish extra virgin olive oil sells for between 18 and 25 JOD in Jordan (approximately 270–375 TL). One-liter bottles are priced between 32 and 42 JOD. These prices are below those of products from Italy or Spain but are considered comparable in quality. Brands like Oliva, Torku, Saray, and Zeytindağı are readily available, especially in large supermarkets in Amman (Carrefour, Spinneys, Co-Op). Certified organic products are also seeing increasing demand, and prices in this segment are slightly higher. Consumer reviews frequently state, "Turkish olive oil is both more affordable and more balanced in flavor." Families, in particular, prefer this product for daily use. Citrus-Flavored Olive Oil: A Product Where Flavor Makes a Difference Besides extra virgin, another product attracting attention in Jordan in 2025 is citrus-flavored Turkish olive oil. It's produced by naturally incorporating lemon, orange, or grapefruit peels into olive oil. These oils add a refreshing citrus note to salads, marinades, and meat and fish dishes. Prices are slightly higher. A 250ml bottle of citrus-flavored olive oil sells for between 14 and 19 JOD, while 500ml bottles sell for between 24 and 32 JOD. This price difference is due to the additional processing involved in production, the special packaging, and the more upscale target audience. This product is particularly popular among boutique hotels, Turkish restaurants, and young consumers who enjoy modern cuisine. It's also sold as a gift package in organic food stores in Amman and on online platforms (Talabat Grocery, Jumia Jordan, Snoopy). Smaller sizes (100 ml, 250 ml) are especially preferred for tourists and special occasions. Factors that Differ in Consumer Preferences Extra virgin olive oil remains the number one choice, with a 70% market share. For many, olive oil is a staple food and should be used daily. Therefore, price, shelf life, and reliability are the most important criteria. Citrus-flavored products, on the other hand, are more in the "special use" category. Those looking to add flavor, create a unique presentation for guests, or showcase their culinary creativity prefer this oil. The shelf life can be slightly shorter because natural flavorings can fade over time. Therefore, consumers generally buy this product in small quantities and consume it quickly. Distribution Channels: Where is it Sold? Turkish olive oil reaches consumers in Jordan through a variety of channels. Large supermarket chains remain the most common sales outlet. However, with the rise of online shopping, orders are rapidly increasing on platforms like Talabat Grocery and Jumia. Additionally, they supply restaurants and hotels directly through organic food stores and specialty importers. Looking Ahead: What to Expect? The most significant trend in 2025 is the growing popularity of organic and small-batch olive oils. Consumers are now prioritizing not only price but also production methods, sustainability, and environmentally friendly packaging. In this context, Turkish producers' focus on this segment will further strengthen their market position. Furthermore, the success of the citrus-flavored product is encouraging Turkish companies to experiment with new flavors (carob, cumin, basil). This diversity offers both consumer choice and demonstrates brand differentiation.