Muğla manufacturers exporting garden furniture to Lebanon: Luxury apartments

Muğla Manufacturers Exporting Garden Furniture to Lebanon: Luxury Apartment Projects on the Rise Muğla-based garden furniture manufacturers are making a significant stride in exports to the Lebanese market, driven by the region's growing demand for quality of life and luxury housing projects. High-standard housing and residence projects, particularly those being built in and around Beirut, are generating significant interest in durable and aesthetically pleasing garden furniture produced in Muğla. Demand for Luxury Housing in Lebanon is Increasing Despite Lebanon's economic and political challenges, ongoing luxury housing projects, particularly in Beirut's elite neighborhoods (e.g., Jounieh, Dbayeh, Ashrafieh), are focusing on designs that prioritize quality of life. These projects are driving increasing demand for high-quality outdoor furniture for balconies, rooftop terraces, communal garden areas, and pool decks. This demand creates a significant export opportunity for Turkish garden furniture manufacturers, particularly those concentrated in Muğla and Fethiye. Muğla companies are preferred in the Lebanese market for their products manufactured using materials that are compatible with climatic conditions such as natural wood, durable polyester yarn (textile), aluminum and resin. Muğla’s Advantage: Mediterranean Design, Quality and Affordable Prices Muğla manufacturers stand out with their functional designs combined with Mediterranean-style aesthetics. Lebanese construction and real estate companies prefer to cooperate with Turkish manufacturers due to the visual appeal and longevity of such products. A Muğla-based garden furniture exporter said, “Luxury residence projects in Lebanon view outdoor spaces as a lifestyle element. In this direction, we produce modern, lightweight, easy-to-clean and highly sun and rain resistant products. Our exports to Lebanon have increased by 70% in the last 2 years.” Luxury Apartments: The New Market for Garden Furniture New generation apartment projects built in Lebanon aim to offer not only housing but also “living spaces”. In this direction, in common areas; The demand for garden furniture for poolside seating, rooftop gardens, social facilities, and children's playgrounds is increasing. These projects demand different product groups for both individual apartment balconies and public areas. Muğla manufacturers offer tailored solutions to customer needs by offering project-based production. Logistical Convenience and Small-Batch Delivery Advantage: The sea route connection between Turkey and Lebanon provides a logistical advantage, particularly for small and medium-sized businesses. Garden furniture produced in Muğla can be delivered to Beirut by container from the ports of Antalya or Mersin in 7-10 days. This fast and flexible delivery facilitates the export of both large orders and small lots. On the Way to Becoming a Brand: The Perception of "Turkish Design" is Strengthening: Local clients living in Lebanon and the architects responsible for the projects have been praising the balance of aesthetics, quality, and value of "Turkish design" in recent years. This perception is helping Muğla manufacturers gain market share not only with garden furniture but also with outdoor accessories and decoration products. Future Goals: Expanding the Distributor Network. Following this successful process, some Muğla companies plan to establish permanent representative offices in Beirut or establish agreements with local dealers. This will allow for faster customer service, installation support, and warranty management. According to data from the Turkish Garden Furniture Exporters' Association (TUBİB), Türkiye's garden furniture exports to Lebanon increased by 52% in 2023 compared to the previous year. A significant portion of this growth was driven by Muğla-based manufacturers. Consequently, garden furniture produced in Muğla, combined with rising living standards during Lebanon's reconstruction process, has achieved strong export momentum. Luxury apartment projects have become not just a temporary demand but also a source of sustainable collaboration. This is a significant indicator that Turkish outdoor design is gaining prestige in the Middle East.