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Ramadan breakfast sets: Contents sent to Saudi Arabia, UAE, Egypt

Küresel Haber Ajansı ·
Ramadan breakfast sets: Contents sent to Saudi Arabia, UAE, Egypt

Ramadan is not only a time of worship, but also a family-to-family celebration, where sharing, hospitality, and special flavors are shared. During this special period, breakfast culture takes on great importance, especially in Middle Eastern countries. From early morning on, tables are lavished, and breakfast, following iftar, becomes a central moment that reflects the spirit of Ramadan. In this context, Ramadan breakfast sets offered by Türkiye are seeing increasing demand in countries like Saudi Arabia, the United Arab Emirates (UAE), and Egypt. The Content of Breakfast Sets: The Meaning of Flavor Packaged Turkish Ramadan breakfast sets are considered more than just food products; they are a cultural touch, a blend of traditional flavors, and a gift. These sets generally consist of the following products: Olives and olive paste (paste olives): Black and green paste olives, in particular, are preferred for their salty-sweet balance, befitting the Middle Eastern palate. Jams (carrot, rose, mulberry, orange peel): With their natural sweetness and intense flavors, they are essential for Ramadan mornings. Molasses and walnut molasses: Consumed after iftar or at sahur for their energizing properties. Tahini: Consumed especially with walnut tahini, mixed with molasses. Bulgur, oatmeal, or plain whole-wheat crackers: Stand out as healthy breakfast alternatives. Dried fruits and nuts (figs, apricots, almonds, pistachios): Naturally sweet and nutritious options. Honey (especially pine honey, anzer honey, and flower honey): Highly valued for their organic and natural image. Spice blends (especially sahur spices and tea spices): A small but influential part of Turkish culinary tradition. These products are often presented in luxe boxes, wooden boxes, leather-like packaging, or sets with handcrafted touches. Their designs are dominated by calligraphy, Ottoman motifs, and a sense of minimal luxury. Content Differences According to Target Markets: Each country has different expectations based on cultural preferences and taste perceptions: Saudi Arabia: In this market with a strong religious context, sets with halal certification, natural ingredients, and high-quality packaging are preferred. Wealthy segments of society especially enjoy receiving premium sets presented with Anzer honey, rose jam, and wooden boxes as gifts. Furthermore, boxes decorated with Arabic language labeling and Quranic verses connect with religious sentiments. United Arab Emirates (UAE): Luxury and elegance are at the forefront here. Local and foreign upper-income segments of society, including Dubai and Abu Dhabi, gravitate towards sets with minimalist yet impressive packaging and Instagrammable content. Organic, gluten-free, and natural additive-free products attract more attention here. Adding personalized notes or branded gift cards to sets increases brand loyalty. Egypt: Ramadan culture is very strong in Egypt, and while breakfast traditions may differ, Turkish breakfast sets are particularly popular among middle- and upper-income segments. While price sensitivity is slightly higher here, the high-quality ingredients and interest in Turkish flavors support the sales of these sets. Products like molasses, tahini, and date molasses, in particular, are readily adopted because they are closely related to Egyptian cuisine. The Symbolic Value of the Sets: These breakfast sets are highly preferred not only for consumption but also as gifts. Given to colleagues, relatives, neighbors, or business partners, these sets symbolize respect, kindness, and sharing the blessings of Ramadan. These products, for which Turkey acts as a "flavor ambassador," establish a cultural bond and enhance the prestige of the Turkish brand. Conclusion: Turkish Ramadan breakfast sets sent to Saudi Arabia, the UAE, and Egypt are not simply food packages; they are holistic experiences specially designed to convey the spirit of Ramadan, combine natural flavors, and embody the cultural value of the gift. Natural ingredients, carefully selected products, luxurious packaging, and an adaptation to the target market's cultural sensitivities underlie the year-after-year recurring demand for these sets in the Middle East. In this way, Türkiye is not only exporting economic exports but also the taste dimension of soft power.

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