Ankara companies exporting hospital furniture to Tunisia: Health projects

Ankara Companies Exporting Hospital Furniture to Tunisia: Relations Strengthened by Healthcare Projects
Ankara-based healthcare furniture manufacturers have achieved significant export momentum by contributing to hospital projects implemented as part of Tunisia's state-supported healthcare infrastructure investments. With the construction of modern healthcare facilities and the renovation of existing hospitals, demand for high-standard hospital furniture has increased, and products manufactured in Ankara have become increasingly popular in this market.
Intensive Investment in Healthcare Infrastructure in Tunisia
In recent years, the Tunisian government has implemented comprehensive healthcare projects, including new public hospitals, regional health centers, and emergency rooms, aiming to improve the quality of healthcare and reduce regional inequalities. These projects are supported by both the public and private sectors. New hospitals require modern, hygienic, and durable furniture for patient rooms, staff areas, examination rooms, intensive care units, and administrative offices. Healthcare furniture manufacturers, particularly those in Ankara, responded quickly and effectively to this demand. Ankara Manufacturers: Focus on Hygiene, Durability, and Ergonomics. Companies operating in the Ankara Organized Industrial Zone manufacture hospital furniture products that comply with international health standards (especially ISO 9001 and ISO 13485) by utilizing easy-to-clean surfaces, antibacterial coatings, ergonomic design, and sustainable materials. These products include: Patient beds and head/adjustable bed sets, Nursing stations and office furniture, Examination chairs and diagnostic room furniture, Storage cabinets and medical equipment shelves, and Waiting room seating (hygienic and social distancing compatible). With their project-based production approach, Ankara manufacturers offer solutions specific to each hospital's architectural plan and workflow. Confidence in Turkish Manufacturers Increased in State-Supported Projects. International consultants participating in tenders for the Tunisian Ministry of Health include Turkish companies in the evaluation process due to their quality-price balance, technical support, and fast delivery opportunities. Some Ankara-based manufacturers have entered the projects, competing with French and German firms. One Ankara-based exporter stated, “New hospital projects in Tunisia aim not only to construct buildings but also to establish fully equipped healthcare facilities. We manufacture according to the principles of hygiene, accessibility, and longevity. Our exports to Tunisia have quadrupled in the last three years.” Logistics Advantage and Technical Support: Thanks to regular maritime transportation between Turkey and Tunisia, furniture manufactured in Ankara can be delivered by container to Tunisian ports in 10-14 days. Additionally, some companies increase customer satisfaction by providing on-site assembly, personnel training, and maintenance services after delivery. This service approach facilitates the establishment of long-term partnerships, particularly in government projects. Many Tunisian public officials say, "Turkish manufacturers don't just sell products; they become solution partners." Market Development with Support from TÜHİD and TİMİB The Turkish Healthcare Exporters' Association (TÜHİD) and the Turkish Furniture Exporters' Association (TİMİB) play a significant role in helping Ankara companies enter the Tunisian market. Joint fair participation (e.g., Caire International Medical Expo, Tunisia Health Summit), business meetings, and technical seminars have increased the recognition of Turkish manufacturers. According to TÜHİD data, Türkiye's healthcare furniture exports to Tunisia increased by 57% in 2023 compared to the previous year. A large portion of this growth came from Ankara-based companies. Future Target: New Projects in Education and Telemedicine Ankara manufacturers are not only exporting physical furniture but are also turning to the Tunisian market with innovative products such as smart hospital solutions, electrically adjustable beds, and digital record-compatible nurses' stations. Additionally, collaboration talks have begun on simulation laboratory furniture for medical universities and vocational training centers. As a result, hospital furniture produced in Ankara is gaining a critical place in Tunisia's healthcare infrastructure transformation projects. Turkish manufacturers, who distinguish themselves with their quality, technical support, and project management skills, are not only achieving economic gains through these collaborations but also sending a message of "solidarity in healthcare." This process strengthens the influence of Turkey's healthcare technology and furniture sectors in Africa and the Central Mediterranean.