Izmir manufacturers exporting cafe furniture to Jordan: For Turkish restaurants

Izmir is one of Türkiye's major furniture production centers, producing high-quality and aesthetically pleasing products, particularly for cafes, restaurants, and commercial spaces. These products are attracting significant interest not only in the domestic market but also in neighboring countries and international markets. One such market is Jordan. As the popularity of Turkish culture in Jordan has increased in recent years, Turkish restaurants, breakfast rooms, and Turkish coffee houses have begun to proliferate. Many establishments offering Turkish menus, particularly in the capital, Amman, are operating. These establishments aim to reflect Turkish aesthetics not only in their food but also in their interior design and furniture selection, providing their customers with an authentic experience. This is where Izmir manufacturers stand out with their high-quality production and designs that align with cultural norms. Many Izmir-based furniture companies specialize in cafe and restaurant furniture, producing primarily in industrial zones like Bornova, Menemen, and Karabağlar. These companies create durable and aesthetically pleasing products using high-quality wood, metal, and upholstery fabrics. They also offer customized designs tailored to customer needs. Traditional motifs, warm colors (red, orange, brown), and table and chair arrangements suitable for group use are particularly popular in Turkish restaurants. Exports from Izmir are generally loaded by sea at the ports of Iskenderun or Mersin and transported to Amman by road via Aqaba, Jordan's main port, or via neighboring countries. Transportation times can range from 10 to 14 days. Due to their price-performance ratio, quality, and rapid production capacity, Izmir manufacturers are preferred suppliers among Jordanian businesses. In these collaborations, manufacturers don't just offer standard products; they also develop custom design projects tailored to the expectations of Turkish restaurant owners. For example, details such as chair backs embroidered with Ottoman motifs, table legs with an Anatolian touch, or seats with a restaurant brand logo enhance the venue's identity. This customization capability is a significant advantage that distinguishes Izmir manufacturers from their competitors. Institutions such as DEİK (Foreign Economic Relations Board) and TİGEM (Turkish Exporters' Assembly) provide significant support during the export process. Through these institutions, manufacturers in Izmir can establish direct contact with potential buyers in Jordan, participate in local fairs, and receive consulting on export processes. KOSGEB's SME export support programs also contribute to the expansion of small and medium-sized manufacturers abroad. Consequently, manufacturers in Izmir not only sell furniture but also serve as a bridge that brings Turkish culture and hospitality to Jordan. The growing number of Turkish restaurants creates sustainable export potential for these manufacturers. With the combination of quality, design, and cultural harmony, Izmir's furniture sector plays a significant role in markets like Jordan, both in terms of economic gain and soft power.