Kocaeli companies exporting office furniture to Jordan: University projects

Kocaeli Companies Exporting Office Furniture to Jordan: A New Market Gateway with University Projects Kocaeli-based office furniture manufacturers are rapidly increasing their exports, capturing a significant share of Jordan's ongoing education and public sector investments. Purchases for offices, administrative blocks, and student centers at newly established and expanding universities have become significant opportunities for Kocaeli-based manufacturers. Investments in Educational Infrastructure Accelerate in Jordan Jordan has been making significant investments in the education sector in recent years to support the transition to a knowledge economy and increase employment for its young population. In this context, both the public and private sectors are establishing new universities, while existing institutions are expanding their campuses and administrative structures. These projects have significantly increased the need for modern office furniture, particularly for administrative offices, rectorate buildings, academic units, and student services units. Kocaeli-based manufacturers are responding to this demand with high-quality, ergonomic, and sustainable designs. Solutions from Kocaeli: Functional and Modern Office Furniture Many office furniture companies operating in the Kocaeli Organized Industrial Zone are developing solutions specifically for the needs of universities in Jordan. Executive office sets, meeting room furniture, modular systems for workgroups, and ergonomic products for student advising offices are among their main export items. A Kocaeli manufacturer stated, “In Jordan, especially the newly established technical and vocational universities are looking to create modern and functional office spaces. We have succeeded in participating in these projects with our Turkish design quality, durability, and competitive pricing advantage. We have increased our exports to Jordan by 45% in the last 18 months.” University Projects: The Gateway to Corporate Exports According to industry experts, universities serve not only as purchasing centers but also as reference points. High-quality delivery can open doors to other institutional buyers, such as public institutions, hospitals, and private companies, in the future. According to data from the Turkish Office Furniture Exporters' Association (TOMİB), Türkiye's office furniture exports to Jordan increased by 38% in 2023 compared to the previous year. Kocaeli-based companies accounted for a significant portion of this increase. Local Partnerships and Technical Support: To maintain successful exports, some Kocaeli companies are partnering with local distributors in Amman. Technical service teams have also been deployed to the region to provide rapid installation, maintenance, and warranty services. This approach not only increases customer satisfaction but also reinforces the credibility of Turkish manufacturers. Furthermore, Jordan's free trade agreement with the EU provides a strategic advantage in that it can serve as a secondary distribution center for Turkish products in the region. Future Plans and Regional Expansion: Kocaeli manufacturers aim to extend the success of Jordan to other countries in North Africa and the Middle East. Vocational training centers established for the integration of Syrian immigrants and universities receiving international support stand out as significant sources of demand for new projects. TOMİB officials stated, "Jordan, with its education-focused development strategy, is a very productive market for the office furniture sector. Manufacturers in Kocaeli distinguish themselves in this market with both their product quality and project-based sales approach." Consequently, Kocaeli office furniture manufacturers are achieving both economic success and regional reputation through exports to university and educational projects in Jordan. These collaborations play a significant role in promoting the international recognition of Turkish industry's quality and project management skills.